How to Be the Art Director of Your Own Brand with Rachel Waring

In this episode, I chat with creative consultant Rachel Waring about how you can become the Art Director of your own brand as a small or creative business owner. Rachel works with small business owners to find the perfect balance of creativity and strategy in their brands, and today, she shares tips on shifting your mindset to look at the bigger picture and take aligned actions toward your creative business goals.

What we cover:

• What is an Art Director? Rachel explains the role of an art director and how you can step into this mindset in your own business.
• Understanding 'The Gap': We discuss the concept described by Ira Glass as ‘the gap’—the space between where you are and where you want to be creatively. 
• Art Directing Your Online Presence: Learn how to put on your art director hat when it comes to your content and how your business shows up online. 
• Preparing for Peak Season: Get tips on planning your bigger picture business strategies now, ahead of the peak season.

Links from this episode

• Find out more about working with Rachel
• Rachel's Guiding Star/Creative Visioning Workshop
• Enrol in Rachel’s Ignite Pinterest course
• Follow Rachel on Instagram

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